... 37 training, consulting and publishing since 1988 Praxis International, Inc. 134 3 Green Hill Avenue West Chester PA 1 938 0 -39 59 Tel: 610-524- 030 4 Fax: 610- 436 -4 836 ... reasons for buying. Of course, the key to being able to pro-vide new information is to find out what’s behind the objection. Keep in- formation, facts, and reasons for buying in reserve until ... Magic of Storytelling Storytelling is a powerful closing tool because it removes the prospect from the sense that he or she is in a sales situation. You can use a story in response to any objection,...