... GRIFFITHS
101Waysto Market YourBusiness
101 Survival Tips for YourBusiness
101Waysto Really Satisfy Your Customers
101WaysTo Advertise-TEXT PAGE 26/2/04 5:09 PM Page ii
2. Being clear about your ... solutions to both large corporations and small
business operators. He is the author of the bestselling 101Ways to
Market Your Business, 101 Survival Tips for YourBusiness and 101 Ways
to Really ... to get across is.
For advertising to work for any business, deciding the
specific message you want to pass on to potential customers
is critical.
101WAYSTO ADVERTISE YOUR BUSINESS
4
101 Ways...
... make them up. Describe what
your business hopes to achieve and how you plan to achieve it. Give me the chance to decide if I
want to jump on board with you.
Never try to be something you're ... use photos of real people and places. If you can't, don't use any photos.
stop short of describing yourbusiness accurately. If you aren't particularly modest, writing your
About ... in
business. @jeff_haden
And don't let your Web folks convince you to use stock photos in order to add visual appeal to the
page. We're all experts at spotting stock phot os.
The pretty boy wearing...
... of your image, try a print and com-
pare it to what you see on your display. If it’s still too dark,
your display may still be too bright. Continue to adjust
until your prints are close to ... Flickr,
that most photographers are aware of. It’s
nice to have your own website though,
and even if you know next to nothing
about web design it’s easy to start your
own photo blog using services ... important to note though that this is just a quick way
to get close results and not your ideal workflow. The goal
is to shoot images that are brighter (if they were too dark)
and to do all of your...
... society’.
Try to develop your ability to read your
work with fresh and critical eyes.
Empathise with your reader. It may help to
read aloud to yourself; that way you can be
hyper-sensitive toyour punctuation, ... instead of to
It is an increasingly common mistake to use
‘and’ instead of to , e.g. ‘I want to try and learn
a new skill’ instead of ‘I want to try to learn a
new skill’. Objections to this particular ... cover
to cover, or can be dipped into with a specific
problem in mind.
If you want to be true to yourself – to be
faithful to what you really think by expressing
yourself clearly and precisely –...
... franchisor must
be able to reduce all aspects of running the businessto be franchised into
an operations and training manual for use by franchisees in the day -to- day
operation of their business. These ... be
used toimproveyour training and education programs as follows:
❒ To reduce administrative and delivery costs, including travel for in-
structors and students and the need for fewer instructors
... franchise owner to find out the reasons behind the success to
learn how toimprove his own store’s performance.
10376$ $CH3 10-24-03 09:37:19 PS
86
FRANCHISING AS A GROWTH STRATEGY
many U.S. businesses;...
... Your siteshouldincorporatepermissionmarketing,wherevisitorsare
encouraged to giveyoupermission to sendthememail,newsletters,and
e-specialsonaregularbasis.Chapter4hasexamplesof waysto encour-
agevisitors to request to beadded toyour emaillist,andChapter12
providesallthedetailsonstayingintouchwiththosewhogiveyouthat
permission.
• Your siteshouldbedesigned to encouragecustomerloyalty.
• ... 136
WhyEmailIsNotDead 136
26 101Waysto Promote Your WebSite(promote.maxpress.com)
Keep your titletagsbrief—intherealmofve to tenwords.Thelonger your
titletagis,themorediluted your keywordsbecomeandthemorelikely your
titletagis to betruncatedbyasearchengine.Googledisplaysamaximumof
66characters.Yahoo!Search,ontheotherhand,permitsup to 120characters
foratitletag.
... and one waysto promote your web site.
HF5415.1265.S93 2011
658.8'72 dc22
2010028433
10 101Waysto Promote Your WebSite(promote.maxpress.com)
ofthecompetitiveanalysis,and your ownideas,aswellasthoseofothers.This
isdonethroughtheprocessofstoryboarding.
...
... STRATEGY
❒ To enhance the effectiveness and flexibility of the learning process
❒ To demonstrate your company’s commitment to integrate available tech-
nology into training and support programs
❒ To reduce ... be
used toimproveyour training and education programs as follows:
❒ To reduce administrative and delivery costs, including travel for in-
structors and students and the need for fewer instructors
... rodent-proof, and shall be large enough
to store the garbage and refuse containers that accumulate.
(3) Outside storage areas or enclosures shall be large enough to store the garbage and refuse containers
that...
... are taken to force dealers or
retailers to observe ‘‘suggested’’ prices. On the other hand, a manufacturer/
supplier is free to refuse to sell to a distributor/retailer who refuses to sell at
the ... clear
and concise fashion the minimum levels of quality to be maintained in all
aspects of the business, from cleanliness to customer service to recipes to
employee relations. These standards should be ... license to its franchisees to use
its trademarks, the franchisor (licensor) owes an affirmative duty to the pub-
lic to ensure that in the hands of the licensee the trademark continues to
represent...
... a
bookstore); the obligation not to solicit customers outside its designated terri-
tory; the obligation of the franchisee personally to participate in the day-
to- day operation of the franchised business ... the U.S. Patent and Trademark
Office (USPTO) as to be likely, when applied to the goods of the appli-
cant, to cause confusion, or to cause mistake or to deceive.
❒ Are primarily geographically ... amount of credit it will extend to
Purchaser, to suspend shipments, to make shipments only after all prior orders shipped to Purchaser
have been paid in full, to make shipments on a cash in advance...
... Location Purchase Cost Value Owner Due To Payment
LIABILITIES
Notes Payable: Name Payee
to banks
to relatives
to others
Installment Accounts Payable:
Automobile
Other (attach separately)
Other ... ac-
tions, products, or business methods may be unacceptable in the region and
this must be considered carefully as to how it impacts yourbusiness model
(e.g., the inability to sell alcohol could ... Income
CO-APPLICANT’S EMPLOYMENT HISTORY
Dates
From To Company Position Annual Income
Other business affiliations (officer, director, owner, partner, etc.)
Have you ever failed in business or filed voluntary...
... pro-
vided to debtors of their obligation to pay the factor directly, the seller of
the accounts receivable is no longer liable to the factor in the event of a
default, although the factor will ... to the
reader and to the advisors of the franchisee? Would you buy this fran-
chise? You will be able to discover a lot about your UFOC and your abil-
ity to use the document as a marketing tool ... can be structured to
offer to an investor, such as convertability into common stock, dividend
and liquidation preferences over the common stock, antidilution protec-
tion, mandatory or optional...
... used to improve
overall performance as well as to provide a basis for future business and
estate planning. The CFO can also use this data to develop a set of ‘‘financial
best practices’’ to disseminate ... be
adopted to govern the selection and operation of the company’s Advisory
Boards.
❒ Work closely with your corporate attorney. If the board or an individual
director is in doubt as to whether ... Employment
agreements and personnel manuals are useful tools to define the rights and
obligations of the employer and employee to each other and to ensure that
your workforce is informed and motivated.
10376$...
... rejection of a request to transfer the ownership of the franchished
business. It just makes good business sense to act reasonably and to have a
justifiable reason to refuse to review an existing ... prepared to discard or sacrifice?
Will you choose not to include a license of your trademark at the cost of the
value of your goodwill? Will you choose not provide significant support to
your distribution ... with key customers, distributors, franchisees, or suppliers).
❒ Is in a position to readily obtain key third-party consents from lessors,
bankers, creditors, suppliers, and investors (where required);...