... towns.30copyright, 1999 The ABC's Of MARKETINGMARKETINGMARKETINGMARKETING MARKETING &&&&&ADVERTISINGADVERTISINGADVERTISINGADVERTISING ADVERTISING written byBill ... publicity, promotion, or advertising. For the purposes of this handbook, each of these subjects will be handled under the broad category of " ;advertising; " even though theycould, and should, ... That, in a nut shell, is the purpose of marketing. Advertising, on the other hand, is simply one of several differentmethods used to "get the message out."CEOs of Fortune 500 companies...