... realities of the industry, the community, the travel product, the economic environment and the potential or present visitors. For tourism marketing, some of the following questions should be ... visitors?Developing a situation analysis is fundamental to better understand the capabilities, potential and interest that may exist for visitors within a destination. 3. Objectives and GoalsThe ... measurable goals. This can be accomplished only after carefully considering the demand and supply potential of the visitors to a destination. Questions that address this issue are as follows:a)...