... compelling picture and irresistible offer that forces your prospect to act and act now! And if it doesn't, then you drop that ad like a hot potato and go with one that does. Effective ... …” And so on. There’s a tendency to think, with all of the ads that we are bombarded with today that every advertiser is always putting his best foot forward, so to speak. And I think that ... like to add one more letter to the acronym: S for Satisfy. In the end, after the sale is made, you want to satisfy your prospect, who is now a customer. You want to deliver exactly what you...