... 7:23:24 AM Social Marketing to the Business Customer 230 To help companies comply with the new FTC guidelines, the Word of Mouth Marketing Association (WOMMA) has a Social Media Marketing Disclosure ... of marketing, 7, 13 Customer support:applications of social media, 23 –25profi ting from online communities, 182–183, 196 , 198 – 199 return on investment, 204 –205rules of marketing, 7, 13Dandelion ... optimization, 96 – 97 , 99 –101 social media optimization, 101–102Google Alerts, 78 – 79 Google Analytics, 79 82, 208, 2 09 Google Buzz, 19 Google Forms, 28Google Insights for Search, 90 94 , 95 Google...