... less precise, context-based, more-than-one meaning28/ 05/ 1428/ 05/ 14 15 15 IV. IV. QUALITATIVE DATA ANALYSIS2. THREE BASIC PROCEDURE: Description – Classification - Connection•Step 1: ... performances”“determinants of learning performances”• Present your results28/ 05/ 1428/ 05/ 141919End session 5 End session 5 28/ 05/ 1428/ 05/ 1411CHAPTER 3CHAPTER 3QUALITATIVE RESEARCHQUALITATIVE RESEARCHContents…Contents…1. ... world.”28/ 05/ 1428/ 05/ 1433•Aims to achieve an in-depth understanding of a situation. •Ideal for extracting feelings, emotions, motivations, perceptions, consumer “language,” or self-described...