... near-death and rebirth. It’s like riding the wheel of fortune as con-sumer tastes, technologies, financial conditions, and competitive play-ing fields change ever-more-quickly. In this high-risk ... Lynch,Celeste Miller, and Jessica Shklar.At McGraw- Hill, much appreciation to our editor, Richard Nar-ramore, for coaching us through, getting this project off the ground,and put to bed. We’re ... the present-ers. Usually, though, it’s that the winners need to thank so many people.We haven’t won an award, but we could go on for a while thanking peo-ple. Our friends at McGraw- Hill have...