... protection, in the best-case scenario, as a trademark. Meanwhile, in coun-tries such as Thailand, Malaysia or Indonesia, for example, handicraft and industrial products can aspire to a geographical indication, ... years and today almost half the 200 farms in the area are members. In parallel, in 2002, at the initiative of the three coordinators, 25 neighbourhood groups were set up as informal organizational ... in Italy. It was a combination of a gradual improvement in quality and ranchers’ increasing awareness of the true value of their product that gave them more power when it came to negotiating...