... (2007) Events Management, 2ndEd, Elsevier Butterworth-Heinemann, Oxford. Getz, D (2007) Event studies; Theory, research and policy for planned events. Goldblatt, J.J. (2002) Special Events: ... 16)11 Event categorizationBowdin et al. (2001)Conclusion1. Special events occur outside the normal program.2. Hallmark events provide high levels of visibility to the community.3. Mega -events ... the study of such and debate within the industry sometimes confusing.1.2 Event Models and the Management of the Events ProcessThe aim of this chapter is to provide an understanding of the processes...