... within their peer group. Marketing and/ oreducation interventions indirectly may create motivation and remove the need to use law. Public health and social issue cases such as binge drink-ing ... behavior. In an era of increasing political centrism and economicderegulation, marketing offers a philosophic and pragmaticmiddle ground. In an era of increasing individual self -in- terested demands, ... include behaving in an unhealthy manner (e.g.,smoking, drinking excessively, having a high-fat diet), having largefamilies, polluting, and littering. When society is asked to fund the health care...