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... Marketing. http://www.jstor.orgLee G. Cooper Strategic Marketing Planning for Radically New Products In this article, the author outlines an approach to marketing planning for ... for the new product. What Is Radical About Radically New Products? Many of the topics that are relevant for radically new products are also relevant for more traditional new ... by R. Gulati," Strategic Management Journal, 19 (4), 319-21. 16 / Journal of Marketing, January 2000 Strategic Marketing Planning for Radically New Products Author(s): Lee...

... STRATEGIC PLANNING 2Characteristics of Strategic Planning 2The Purpose of Strategic Planning 3Contents of a Strategic Plan 3Steps of the Strategic Planning Process 4DEVELOPING THE STRATEGIC MARKETING ... factors are forecasted for future time periods, and their relationshipto a firm’s sales is used to forecast a product’s future sales.-22-• Forecasts for New Products When new products are ... could be used for new products, but by itself would entail at best aneducated guess. Some techniques commonly used in forecasting for new products: q Consumer SurveySurveys of potential consumers...

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