... allaspects of marketing. For libraries, people are the key to marketing. Larger libraries often have a community relations, public relations,or marketing person or department on staff. Marketing ... the objectives of the program. Marketing Goals and Objectives Marketing library services to children involves the same strategies as marketing to adults. Steps for marketing include identifying ... research, retail marketing plans, or consumer statis-tics, to launch full-fledged marketing and outreach efforts of theirown. Libraries offer valuable programs, important information, andcomputer...