2012 SOCIAL MEDIA MARKETING INDUSTRY REPORT - How Marketers Are Using Social Media to Grow Their Businesses pot

... were most likely to use social media marketing (92.8%). Experience with social media marketing When asked to rate their experience using social media marketing for their businesses, a ... 30 to 39 are most likely to be using social media marketing (44.8% spending 10+ hours weekly), followed by 2 0- to 29-year-olds (40.3% spending 10+ hours weekly) and then 5 0- to 5 9- year-olds ... participants' experience using social media to market their businesses. Use of social media marketing We began by simply asking participants if they use social media to market their businesses. The...

... participants' experience using social media to market their businesses. Use of social media marketing We began by simply asking marketers if they use social media to market their businesses. The ... employing social media for marketing purposes. Small businesses were slightly more likely to be using social media. Experience with social media marketing When asked to rate their ... (except the 6 0- to 69-year-olds) was 10 hours per week. People age 20 to 29 spend the most time using social media marketing (59.1% spending 6+ hours weekly), followed by 4 0- to 49-year-olds (58.3%...

... OF SOCIAL MEDIA MARKETING 11 TIME COMMITMENT FOR SOCIAL MEDIA MARKETING 13 BENEFITS OF SOCIAL MEDIA MARKETING 16 COMMONLY USED SOCIAL MEDIA TOOLS 21 HOW WILL MARKETERS CHANGE THEIR SOCIAL ... participants' experience using social media to market their businesses. Use of social media marketing We began by simply asking marketers if they use social media to market their businesses. The ... 2011 Social Media Marketing SocialMediaExaminer.com Page 16 of 41 Industry Report © 2011 Social Media Examiner Benefits of social media marketing The number-one benefit of social media...

... Copyright 2012, Social Media Examiner 2012 SOCIAL MEDIA MARKETING INDUSTRY REPORT  How Marketers Are Using Social Media to Grow Their Businesses APRIL 2012 BY MICHAEL A. ... chart shows how different-sized businesses invest their time with social media activities. 2012 Social Media Marketing SocialMediaExaminer.com Page 2 of 42 Industry Report © 2012 ... 2012 Social Media Marketing SocialMediaExaminer.com Page 18 of 42 Industry Report © 2012 Social Media Examiner Reduced marketing expenses The main financial cost of social media marketing...

... the business -to- consumer realm much more than the business -to- business sector. More than 50% of B -to- C responders reported that they are seeing lower numbers of total and new customers per month, ... service@sherpastore.com 19 RoughStock – Recession-Proof Marketing: http://www.roughstockstudios.com/RoughstockBlog/2008/01/ recession-proof -marketing. html Marketing Productivity – Marketing into a ... business -to- business and business -to- consumer marketers, email-focused Studies and Career Climber – the best way to find a great marketer or a great marketing job. Sign up for newsletters at www.MarketingSherpa.com.MarketingSherpa...