... reportable accident, lost production and associated costs. (Cooper, M.D, ( 199 8) Improving Safety Culture, page 226, Published 199 8 by John Wiley and Sons Ltd). Why do people behave unsafely? People ... the initiative has continued ever since. Four years on, by July 199 6 the average number of accidents per 16 week period was 29. Often, however, a plateau of minor accidents remains that appears ... attitudes. (Cooper, M.D, ( 199 8) Improving Safety Culture: A practical Guide. J. Wiley and Sons, Chichester). Why focus unsafe behavior? Although difficult to control, 80% to 95 % of all accidents...