... business plan; story business units, 13 5, 15 6 15 7,394buy-in, 41, 91 Cedarglen Homes, 215 Cendant, 12 8challenge, 11 , 11 9changeand assumptions, 79and growth, 13 0 13 1mergers and acquisitions, 12 8 12 9organizational, ... 59–63market potential, 12 3market segment, 13 0, 13 2, 388market share, 13 2, 216 – 217 market strategies, 13 0 13 1master plan, 399mergers, 12 6 13 0, 13 2milestones, 33, 387mission analysis, 10 6 11 0, 217 – 218 mission ... 90as core value, 18 3defects in, 202as driver, 16 1 16 2and goals, 12 2, 13 2and growth, 13 1and mission statement, 10 1as operating principle, 19 4 19 5professionally managed companies, 16 , 19 –20profitas...