... for evaluating and managing an
operation.
A businessplan details the overall entrepreneurial concept behind a planned
business. It gives an exact summary of the economic circumstances, the targets ... to help you.
Plan your approach.
Drawing up abusinessplan is a very complex undertaking.
Many variables must be considered and analyzed systematically, in a logical order.
A detailed outline ... category into separate stages, such as purchasing, raw materials
processing, component manufacture and assembly. You may also need to separate
sales into logistics, wholesale distribution, and...
... wants to
open a dress shop, and she has allowed me to use her plans and thought processes as an example
of a complete and well-prepared businessplanfora retail store. You’ll find parts of ... willing to pay the price
required to be successful as a small businessperson. If you are still eager to have a business, you
have said, “Yes, I am willing to make short-term sacrifices to achieve ... challenging part is to make your profit
estimate SWAGs as realistic as possible and then make them come true.
The best way to make a SWAG about your business profitability is to do a...
... incorrect: Jason Wallach is a friend and a CPA in Santa
Rosa; his input was very helpful. Harry Keller of the Santa Rosa SBA office was kind enough to
explain several intricacies of that system to me.
... numbers are available by obtaining total sales volume
of grocery stores from the state sales tax agency; normally that data is broken down by county.
They estimate how many people live in the area ... contain blank forms as well as sample business plans fora manufacturing
company, a project development and a service business.
C. Howto Use the Self-Evaluation Lists
After you’ve...
...
estimate SWAGs as realistic as possible and
then make them come true.
The best way to make a SWAG about
your business profitability is to do a break-
even forecast. Although a break-even
analysis ... BUSINESS PLAN
Note that the appendixes contain
blank forms as well as business plans
for a small service business, a manufacturing
business, and a project development. All the
forms (except for ... customers
want—today and, more important in
the clothing business, to keep half -a-
step ahead
5
. Howto sell
6. Howto manage inventory
7. Howto judge people
Your Likes and Dislikes
Take a...
... overall business plan, such as a new business proposal to the financial
community.
There are many ways to develop and format a marketing plan . The approach taken here is to present a
6-Part plan ... of this information can be handled within a graphical format, such as tables and graphs, though a
paragraph explanation of each is generally required. Make sure to include total dollar (or other ...
Other Areas
Preferably this section includes a brief summary of current marketing decisions (see Situational
Analysis) so readers of the plan can easily compare what was planned to what is planned....
... situation that can happen in your
business?
2. What alternative plans have you made for adverse
situations?
Appendix G Preconference Assignment
390
This Page Intentionally Left Blank
Appendix ... the next
year?
2. How many of these tasks will be assigned to you?
S
TRATEGIES
As important as your goals is how you planto move forward.
Strategies bridge the present to the future attainment ... your goals.
1. What are your strategies?
2. Please list and describe each strategy.
C
HAPTER
1
1. Howard Gardner, Leading Minds: An Anatomy of Leadership (Basic Books, 1995), p. 43.
2. Margaret...
... AMACOM books are
available to corporations, professional associations, and other
organizations. For details, contact Special Sales Department,
AMACOM, a division of American Management Association, ... complete businessplan into five pages.
HOW TO CONVERT YOUR GOALS INTO
PRACTICAL BUSINESS BEHAVIOR
Over the years I have met and worked with thousands of managers
as a consultant and trainer. So many ... company?”
9. Ask your management team, How satisfied are you
with our planning process?”
10. Ask anyone, “Have you ever read a complete
business planfor this company?”
The Practical Applications:...
... cre-
ates unit failure and leads to organizational failure.
How do you as abusiness leader do a mission analysis? The
same way I did as a combat commander. You do a mission analysis
by defining ... converting to another process.
I sat at a planning table with two oil companies that had just
merged. On paper and on surface examination the two companies
appeared to be the same with only a name difference ... in Your Plans
How many visions can a company have in its plan? (See Figure 4-4.)
Admittedly, there is a gray area where common sense and a rule of
thumb must apply. Usually a company has a single...
... resources plan must be incorporated into the business
plan and communicated to the entire company. What works well is
to develop a set of actions that communicate as much information
as far downward as ... SuccessfulBusiness Plan
276
is a sad reality for many organizations and thus should be a part of
your contingency plan.
Hijacking
D. B. Cooper set the stage for what has become a major threat to
commercial ... development
plan that ties directly to
education, development,
and training
3. A communications tool or
action planto get the
business planto all levels
of the organization
ment activities like apples...
... plan assurance activities for the
successful implementation of your plan. We’ve covered business
process planning and organizational change management in some
detail. The last two plan assurance ... certain performance levels that
must be held constant. In widely fluctuating situations it becomes
difficult to know what performance factors are satisfactory and
what are unsatisfactory.
Management ... Motivational Tool
At the individual level, process mapping takes on a more practical
tone and less of a textbook meaning. For decades management con-
sultants have looked for the magic formula for...