... across the globe.Section IIMajor Drivers of the Automotive IndustryERD Working Paper No. 3 THE AUTOMOTIVE SUPPLY CHAIN: GLOBAL TRENDS AND ASIAN PERSPECTIVES 6 The trends described in the previous ... brand equity and overall customer experience to the forefrontSection IIIAssembler StrategiesERD Working Paper No. 3 THE AUTOMOTIVE SUPPLY CHAIN: GLOBAL TRENDS AND ASIAN PERSPECTIVES 8of the ... 5,9324,4765,4606,0636,5987,1647,769Source: Standard & Poor’s DRI -Global Automotive Group (2000+ vales are forecasts).Million UnitsERD Working Paper No. 3 THE AUTOMOTIVE SUPPLY CHAIN: GLOBAL TRENDS AND ASIAN PERSPECTIVES 24Table...