text analytics in social media
Primer in social media
... Primer in Social Media Suggestions on social media Although organizations will increasingly employ social media in their marketing efforts, certain perils exist for early adopters The following ... strategic and pragmatic in employing social media An introduction to social media Background In the past, broadcasting was limited to those with the financial resources to access mass media The emergence ... audience can interact with and republish social media It lends itself to being archived, indexed by search engines, and shared by users in many ways What characterizes social media? Although definitions...
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Tài liệu The Coming Change in Social Media Business Applications pptx
... considering using in the future Creating internal work groups 8.4% Coordinating internal schedules and events 9.3% Sharing documents 11.6% Creating “intranet-like” internal communications Maintaining ... prospecting by social networking Selling products 18.0% 10.1% Please check all the ways your organization uses social networks—including Facebook, LinkedIn, and MySpace—for sales Maintaining social ... considering using social media for in the future? 18.1% Blogs LinkedIn, Facebook, Twitter, and blogging lead social media services and activities for business Four services dominate the use of social...
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Best Practices in Social Media / Summary of Findings from the Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities docx
... CASE Social Media Survey • Summary Topline Findings • April 13, 2011 Overview of findings Background Slover Linett Strategies Inc and mStoner partnered with CASE for the second year in a row in ... answer include: How professionals in education incorporate social media into their marketing and communication strategies, initiatives, and campaigns? What are their goals for social media? Which social ... 773-348-9204 cheryl@sloverlinett.com Thanks for your interest CASE Social Media Survey • Summary Topline Findings • April 13, 2011 Initial findings Note that questions 1–7 are for profiling purposes to...
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Báo cáo khoa học: "Event Discovery in Social Media Feeds" pdf
... record 5.1 Initializing Factors Since a uniform initialization of all factors is a saddle-point of the objective, we opt to initialize the q(y) factors with the marginals obtained using just the ... confirm our hypothesis that we gain significant benefit by intertwining constraints on extraction consistency in the learning process, rather than only using this constraint to filter output 7.1 Analysis ... of the remaining three factors were hand-tuned4 using our training data set Inference Our goal is to predict a set of records R Ideally we would like to compute P (R|x), marginalizing out the...
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Báo cáo khoa học: "An Error Analysis of Relation Extraction in Social Media Documents" ppt
... Automotive Domain International AAAI Conference on Weblogs and Social Media Data Challenge Workshop 2010 Klein D and Manning C Accurate Unlexicalized Parsing Proceedings of the 41st Meeting of the ... Extraction Proceedings of the 23rd International Conference on Computational Linguistics (Coling 2010) R.-E Fan, K.-W Chang, C.-J Hsieh, X.-R Wang, and C.-J Lin LIBLINEAR: A library for large linear classification ... limited to being between mentions in the same sentence So in Example 1.1, “engine” would be marked as a part of “car” in the JDPA Corpus annotations, but there would be no relation annotated in the...
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Trends in Social Media of US in Marketing to young customers and its effect pot
... found in the definitions, social media is then defined in this study: Social media is a set of web-based media tools, similar to offline media that allow people to interact by generating and ... an Internet Social Networking Site Journal of Marketing, 90-102 Trusov, M., Bodapati, A.V & Bucklin, R.E (2010) Determining Influential Users in Internet Social Networks Journal of Marketing ... research comparing both media Another interesting aspect of SNS that has had impact in the marketing field is that social influence in SNS is similar to the offline experience; a user can influence...
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content marketing think like a publisher - how to use content to market online and in social media
... continually publishing, you have to think like…a publisher Increasingly, marketing is no longer about buying media (the advertising model) Media is cheap—or often even free But rolling your own media ... Creating interesting, compelling, original, educational, diverting, immersive, entertaining, and attractive content can be just as valuable and inspiring for the creator as it is for its intended ... incorporating content into the marketing mix On average, they’re spending a quarter of their marketing budgets on content, and over half said they plan to increase that investment in the coming...
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learning similarity metrics for event identification in social media
... associated social media documents, by combining multiple context features of the document in a variety of disciplined ways We proposed a general framework for identifying events in social media documents ... Agichtein, C Castillo, D Donato, A Gionis, and G Mishne Finding high-quality content in social media In Proceedings of the First ACM International Conference on Web Search and Data Mining (WSDM’08), ... learning a similarity metric using the wealth of context features present in social media documents involves an ensemble algorithm, which considers each feature as a weak indication of social media...
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Influence of messages and cues on brand attitudes in social media
... existing social media marketing literature by (1) specifying and categorizing the peripheral cues as brand-specific and user-specific in social media, and further conceptualizing corresponding ... compare brands, products, and services, increasingly businesses are finding that they have to redefine their marketing and branding strategies in the social media era (Lawer and Knox 2006; Ibeh ... providing information and developing or maintaining relationships with customers In addition, actual purchase may not take place immediately but may occur later in offline retail channels In sum,...
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12 principles for responding to negative comments in social media
... Online issues management principles • Actively listen for turbulence • Think laterally and connect the dots • Assume guilty until proved innocent • Everyone is a gatekeeper ... Open #5 Be Sincere #6 Be Human #7 Be Focused #8 Follow-up #9 Add Value #10 Take Control #11 Avoid Fights #12 Don’t Censor Next steps • Start tracking online conversations • Develop Online Response ... Language is no barrier • Focus on your own channels 12 online response principles • Move fast • Be accurate • Be flexible • Be open • Be sincere • Be human • • • • • • Be focused Follow-up Add value...
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Safeguarding corporate reputation in social media
... • • • Create multi-disciplinary social media Steering Committee Build social media capabilities deep and wide Staff with experienced professionals, not juniors and interns Focus on what customers/stakeholders ... • • Make social media a top business priority • • Focus on relationships, not numbers • • Ensure that social media is about communication, collaboration and service as much as marketing and promotion ... five minutes to ruin it If you think about that, you'll things differently.” CPC& Reputation is the #1 business risk © 2015 CPC & Associates Ltd All rights reserved Source: Deloitte, 2013 CPC& Social...
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social media in vietnam2
... sau đọc tin tức (Trên 90%), MXH (84%), Search (79%) SMM in Vietnam? • 70.3% American companies using FACEBOOK, FACEBOOK 58% using LinkedIn, 40% using Twitter, 26.8% LinkedIn Twitter using Youtube ... Facebook, Zing.Me, Go.vn, G+, Bang.vn, Banbe.net … Social News : Linkhay, Newsvine, Digg, Social Measuring : Technorati, BlogPulse Microblogging : Twitter Blogs : Opera, Yahoo+, Blogspot, WP Social ... Báo cáo xếp hạng Top 100 Mạng xã hội Việt nam tháng 2/2012 VINALINK SURVEY? ► Vinalink media công ty Online marketing Online survey (khảo sát thị trường trực tuyến) lớn Việt nam từ năm 2006...
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10 steps in developing a strategic social media plan for your business
... strategic social media plan f or business How would you go about developing a social media strategy? What would you add? Underst anding t he Digit al Economy Social business report s To download our industry ... to develop a social media strategy that will generate meaningf ul and real returns f or the business T he 10 steps in developing a strategic social media are: Align with the business Discover ... start) Discover opport unit ies Social media can be used f or a range of business activities including: Marketing Sales Customer service Research Analysis HR etc Within any organisation, dif f erent...
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social media in tourism behavior
... of literature in social media and the researcher’s interest based in the need to know how tourists are interacting with social media and not in proving or evaluating statements; an inductive approach ... visiting friends’ social networking sites, 248 millions sharing photos and 272 million users having a profile in a social networking site MA in European Tourism Management Social Media in Tourism Behaviour ... Part 2: Social Media, the new tourist information platform 21 2.3.1 Introduction to Social media: concept and evolution 21 2.3.2 Social media platforms 22 2.3.3 Social media as...
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The 10 Steps In Developing A Strategic Social Media Plan For Your Business
... analytics Roll out strategy 10 Measure and ref ine # Align wit h t he business A sensible social media strategy is one where the social media goals align with the business objectives Social media ... business T he 10 steps in developing a strategic social media are: Align with the business Discover opportunities Def ine goals Identif y KPIs Assign values to KPIs Decide on channels Determine ... strategic social media plan Af ter you’ve taken time to discover how customers would like you to engage on social media, you now need to develop a social media strategy that will generate meaningf...
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Tài liệu SOCIAL MEDIA AND BRAND AWARENESS - A CASE STUDY IN THE FAST MOVING CONSUMER GOODS SECTOR docx
... implied in the research problem The current concepts were introduced: social media, social media and marketing, phases in the product life cycle in which social media may be used, social media ... The purpose of using social media Are social media used to create brand awareness? Are social media used to increase sales? Are social media used to find new customers? Are social media used to ... explained in order to build a theoretical background for this study 2.1 DEFINITIONS OF SOCIAL MEDIA In addition to the definitions given in section 1.1.1, Wikipedia defines social media as: “media...
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Tài liệu Learning 2.0 - The Impact of Social Media on Learning in Europe ppt
... support learning in an informal way, formal Education and Training is lagging behind in reaping the benefits of ICT to increase and improve learning opportunities The Rise of Social Media Studies ... modernising Education and Training institutions and for preparing learners for the 21st century IPTS research suggests that social media can contribute to enhancing and innovating learning and teaching ... embedding learning in more engaging and activating multimedia environments; • supporting individualised learning processes by allowing learner preferences to be accounted for; and • equipping learners...
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Báo cáo khoa học: "Age Prediction in Blogs: A Study of Style, Content, and Online Behavior in Pre- and Post-Social Media Generations" ppt
... change increase increase increase increase increase increase decrease fluctuates N/A N/A N/A N/A Table 1: List of all features used during classification divided into three categories (1,2) online ... weblogs In Proceedings of the 37th Hawaii International Conference on System Sciences Dan Klein and Christopher D Manning 2003a Accurate unlexicalized parsing In Proceedings of the 41st Annual Meeting ... Computational Linguistics, pages 423–430 Dan Klein and Christopher D Manning 2003b Fast exact inference with a factored model for natural language parsing In Advances in Neural Information Processing Systems,...
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5 bước để tính Social Media ROI với Google Analytics ppt
... Impact ROI Trong chuyên gia marketing nhìn nhận yêu cầu phải gắn liền hoạt động marketing với social lợi nhuận hiệu đầu tư social media để hỗ trợ mục tiêu kinh doanh dường lẩn tránh nhiều doanh ... dễ dàng tìm chiến lược social phụ hợp dựa thông tin Xác định KPIs cho Social Media Tương tự xác định mục tiêu cuối cho sáng kiến marketing khác, KPIs (key performance indicators) quan trọng lập ... dung chia sẻ chiến thắng” Social Plug -in Report Google Analytics làm rõ nội dung website chia sẻ, nút social sử dựng nội dung chia sẻ lên đâu (Google+, Facebook, LinkedIn …) Những liệu dùng để...
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Smart Business, Social Business: A Playbook for Social Media in Your Organization
... not make a business social Pointing to these accounts in marketing and advertising material also not make a business social So what, then, defines a social business? A social business is one with ... trapping social media s potential at transforming the organization into a social business Thus, it’s time to rethink the future of social media If businesses are truly to become social businesses, ... for Smart Business, Social Business “Smart Business, Social Business is comprehensive in scope and a must-read for all businesses grappling with the rapidly changing world of social media and its...
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