... the advertisers try their best to promote their product; on the other hand, they don’t want to give the consumers a feeling of spending their money. Therefore, the choice of verbs is very careful ... clamoring on the radio, or dazzling on the TV. On the other hand, they still need the information to guide their purchasing. Therefore, to attract the consumers’ attention is the most important ... the logo ofthe product. A slogan is kind of a condensed message ofthe whole advertisement which advertisers want their customers to remember most. It is the usual case that slogans come to...
... 20firmly tothe +root+ ofthe word, which was intelligible to both of them, and let the inflexions slide, or takecare of themselves. The more theEnglish and Danes mixed with each other, the oftener ... Scandinavia early in the tenth century, andwrested the valley ofthe Seine out ofthe hands of Charles the Simple, the then king ofthe French. The language spoken by the people of France was a broken-down ... to writing; and of these written songs there are only two that survive up tothe present day. These are the +Song of Brunanburg+, and the +Song ofthe Fight at Maldon+. The first belongs to the...
... proportion ofthe total,remains the genuine core ofthe language; all ofthe 100 words shown to be the mostfrequent in the Corpus of Present-Day American English, also known as the BrownCorpus, ... whether of language, litera-ture, or life, was to usurp the authority ofthe court and the aristocracy as a source of social values. Hence their insistence that the spoken language must defer to ... although of Welsh ancestry,emerged from the London merchant class. Thelanguage habits of all those speakerscontributed tothe shaping ofthe urban pattern and tothe development of vigorousconversational...
... CHECKStop the activity and choose a random pair. Ask them to repeat the activity. Do the same with two other pairs. If the students know the teacher is going to check after the activity, they ... 3.1.3.5. Discussion The teacher organizes an informal discussion on a topic of interest tothe students. The teacher can get students to propose a topic.Example: The effects ofthe new mall (TIẾNG ... most students. What the students hear is usually out of their control and often unclear. Their knowledge of situations and topics help them make sense of it. Using English in the classroom as...
... 24iiTABLE OF CONTENTSAcknowledgements iv List of abbreviations v Part 1: Introduction 1. Rationale ofthe study 12. Aims ofthe study 23. Methods ofthe study 24. Scope ofthe study 25. ... correction.I would like to acknowledge my debt to Assoc. Prof. Dr. Lê Hùng Tiến and the staff members of Postgraduate Department, College of Foreign Languages, VNU-Hanoi for their enthusiastic support.I ... ACKNOWLEDGEMENTSFirst of all, I would like to express my deep gratitude to all my teachers at College of Foreign Languages, Vietnam National University-Hanoi for their valuable lectures. And their knowledge, their...
... oflanguage proficiency are met. The foreign language policy should give satisfactory answers tothe basic questions of how much ofthelanguage should be taught; what level oflanguage proficiency ... relating tothe issue of Globalization and its effects on thelanguage policy at VNU, and the analysis of the key factors affecting the quality oflanguage teaching and learning. Furthermore, ... order to contribute tothe country's process of globalization. 1.1.2. Language Proficiency and Language Proficiency Needed in the Context of Globalization 1.1.2.1. Language Proficiency...