... understand as the advertisers are all airlines. Obviously, they would like to
highlight the characteristic of their service by reminding customers ofthe magical feelings of
The Languageof Airlines’ ... Feedback: the response ofthe receiver to the sender and vice-versa.
• Noise: it is interference that gets in the way of sharing meaning. There are 3 forms of
noise.
External noises: They are ... to the advertising information and
evokes them to take the action of purchasing. It is here that the topmost task of advertising is
fulfilled.
2.2.5.3 Types of Advertising
The features of different...
... to the +root+ ofthe word, which was intelligible to both of them, and let the inflexions slide, or take
care of themselves. The more theEnglish and Danes mixed with each other, the oftener they ... against them in a Litany ofthe time "From the incursions ofthe Northmen, good Lord, deliver
us!" In spite ofthe resistance ofthe English, the Danes had, before the end ofthe ninth ... as
+Apennine+.
8. +The Second Keltic Element.+ The Normans came from Scandinavia early in the tenth century, and
wrested the valley ofthe Seine out ofthe hands of Charles the Simple, the then king of the...
... proportion ofthe total,
remains the genuine core ofthe language; all ofthe 100 words shown to be the most
frequent in the Corpus of Present-Day American English, also known as the Brown
Corpus, ... a
broad range of usage questions, from the distinction between each other and one an-
other to the status of words such as the noun lifestyle and the verb impact. The re-
sults of these surveys ... speech.
THE BEGINNINGS OF AMERICAN ENGLISH
The fluid structure of Early Modern English underlies the formation of American
English. Although the Great Vowel Shift had assigned new values to the long...
... STUCTURE: How often do you | go | to the zoo?
Introduce pictures ofthe park, the sports center, the mountain, the river, the kitchen
and the school. Check if the students know the vocabulary. ... most students. What the students hear is
usually out of their control and often unclear. Their knowledge of situations and topics help
them make sense of it. Using English in the classroom as ... by the teacher’s guide, the student’s book
and the cassette-tapes.
Most ofthe JHS teachers believe that The TIENG ANH textbook series is better than the
ENGLISH textbook series. They like the...
... 24
ii
TABLE OF CONTENTS
Acknowledgements iv
List of abbreviations v
Part 1: Introduction
1. Rationale ofthe study 1
2. Aims ofthe study 2
3. Methods ofthe study 2
4. Scope ofthe study 2
5. ... like to acknowledge my debt to Assoc. Prof. Dr. Lê Hùng Tiến and the
staff members of Postgraduate Department, College of Foreign Languages, VNU-Hanoi for
their enthusiastic support.
I am sincerely ... ACKNOWLEDGEMENTS
First of all, I would like to express my deep gratitude to all my teachers at College
of Foreign Languages, Vietnam National University-Hanoi for their valuable lectures. And
their knowledge, their...
... proof of this series.
CONTENTS.
THE ART OF WRITING AND SPEAKING THEENGLISH LANGUAGE.
GENERAL INTRODUCTION. 7
WORD-STUDY
INTRODUCTION THE STUDY OF SPELLING
The Art Of Writing & Speaking TheEnglish ... The most important
variations are as follows:
C and G have each a soft sound and a hard sound. The soft sound of c is the same as s, and the hard sound the
same as k. The soft sound of g is the ... part oflanguage that the arts of
the orator, the actor, and the preacher depend directly upon it. It doubles the value of words.
The foundation of expression is rhythm, or regular succession of...