... successfully use theWeb to reach their target audiences I can’t thank enough the people who shared their time with me on the phone and in person I’m sure you’ll agree that they are the stars of the book ... Viral 93 95 97 98 The Content-Rich Web Site Political Advocacy on theWeb Content: The Focus of Successful Web Sites Reaching a Global Marketplace Putting It All Together with Content Great Web ... in the Foreword to the book Thank you, Robert There are nearly 50 other profiles throughout the book, much of them in the marketers’ own words drawn from my interviews with them that bring the...
... movie then?" The kids get what they want, while the parents feel that the pressure has been taken off them The power of this persuasion method comes from the feeling of obligation to reciprocate the ... for the meal, it's nothing compared to the big profits they'll be getting once they get what they want from their prospects They know that the satisfying emotions accompanied with eating the ... Now that's not the proper way to it They should inspire, encourage, and motivate their children; not belittle them even further They should tell their children that they have the capacity to...
... nhng khỏch hng mc tiờu + Phõn theo dõn s hc: L chia cỏc th trng da theo nhng thng kờ, c rỳt ch yu t cỏc thụng tin iu tra dõn s nh tu, gi tớnh, thu nhp + Phõn on theo mc ớch chuyn i: Vic phõn ... ca khỏch hng + Phõn on theo hnh vi: L chia cỏc khỏch hng theo nhng c hi s dng ca h, nhng li ớch c tỡm kim, a v ca ngi s dng, mc giỏ, s trung thnh vi nhón hiu + Phõn on theo sn phm: Cỏch phõn ... dõn a phng Theo nhn nh ca cỏc nh nghiờn cu du lch thỡ th trng khỏch Nht c ỏnh giỏ l mt th trng khú tớnh, ũi hi cht lng cao, cú tớnh ngh thut Theo ụng Masato Toyoda- Ch tch on Trans Web Inc ( Nht...
... Don’t crowd the language unless the information around it is key to taking the action Separating the CTA from the rest of the content on a web page will mean it’s a separate item If there is a ... there is a tight connection between the call-to-action and some other web page element, then there should be less white space between the two The more white space there is in between a call-to-action ... context of theweb page should dictate the color So stay mindful of your overall website design While you want to keep the colors contrasting, make sure all of them fit in with your general website...
... when the 2nd World War began, almost the entire Navy was employed in the defence of England rather than the British interests in Southeast Asia The Japanese Army arrived in Northern Malaysia at the ... Singapore, which made the decision process faster and smoother From the 15th to the 18th centuries, the European colonial powers dominated the area The Portuguese were the first to arrive in ... as the last major Classical architecture building to be built during the colonial period The massive Corinthian columns and the great dome underscore the building’s importance The frieze over the...
... what the other person is saying, tilt your head slightly to one side or the other Mouth movements are easy clues to what the other person may be feeling If they purse their lips or twist them, they ... for the meal, it's nothing compared to the big profits they'll be getting once they get what they want from their prospects They know that the satisfying emotions accompanied with eating the ... and the winning attitude There have been reports of weathermen being blamed, threatened, or even hurt because people associate them with the bad weather they've reported, even if these poor weathermen...
... has the potential of making the action plans coercive and heightens the need for them to be set within the context of the individuals’ lives SCIE is also concerned that decisions about whether ... reported that they did not necessarily want benefits paid straight to them They were concerned that by having access to these ‘extra’ funds, they might spend the money inappropriately or make them vulnerable ... with learning disabilities and their carers, increasing their employability and allowing them to take a full and active part in the communities in which they live With the ultimate aim of promoting...
... (moorlands) and now the whole globe.* The timescale has been the same in all of them: the last 10,000 years When people ask, ‘what are you writing?’, and you tell them, then the usual reaction ... further in the direction of inclusiveness I believe that the natural sciences are very important but they are not the whole story because they sit in the type of social framework analysed by the ... book, rather than a direct help to understanding the world (B) A set of graphs for the period 1000–2000 The lowest curve is a numerical indication of the size of the gyre in (A) and the other...
... with a smaller peptide The use of the whole peptide increases the chances that the immune system will recognize the peptide and initiate the immune response The ability of these vaccination strategies ... humoral immune response The main advantage of the prime/boost strategy is the increased immune response due to the priming with the full-length peptide and then focusing the immune response to ... present in the leptomeninges, perivascular spaces and parenchyma of the brain in two of the cases, suggesting a T cell mediated immune response to the vaccination In the other report, there was...
... levels with the del/del genotype Further, it can be presumed that the del/del genotype is more conducive to the occurrence of AD Our results suggest a significant association between the -196 to ... both the GT repeat and the -196 to -174 del polymorphisms might independently influence the risk of LOAD Conclusions Our data suggest that the -196 to -174 del/del genotype of TLR2 may increase the ... cognitive decline [6] The -196 to -174 del polymorphism in the TLR2 gene, located on chromosome 4, causes a 22 bp nucleotide deletion that alters the promoter activity of TLR2 The TLR2 del/del genotype...
... to correct the mistakes Someone reported that the situation was under control They are testing the new drug We haven't used the machine for ages Test 11B Read the story and write the missing ... We've completed the experiment a) The newspapers will publish the results, b) The results will be published in the newspapers Test 11E Each of these sentences is incorrect Write the correct sentence ... agreed that the plan should go ahead, (it) When did they decorate your kitchen? (get) They say exercise is good for you (be) Test 11D Which of the two sentences follows on best? ► There's going to...
... leave/began leaving the theatre before the end of the play Rachel didn't bother to do/bother doing the washing-up Do you intend to make/intend making a complaint? The meaning is the same We not usually ... (6)………………… buses in the centre We don't want to risk (7) a bus and having to wait half an hour Daniel: Or we could take a taxi to the bus station and then get a bus from there Matthew: Well, you ... forms together We can sometimes use more than one to-infinitive or ing-form together The government decided to refuse to give in to the terrorists I want to avoid hurting anyone's feelings The man...
... one ? 'The lorry skidded The icy road caused it.' The icy road caused the lorry to skid ? 'The workers might go on strike The company can't risk that.' The company can’t risk the workers going ... strike 'The suspects might leave the country The police must stop that.' 'Congress opposed him The President didn't expect that.' 'The hostages lay down The terrorists forced them.' 'The pound ... Compare these two sentences They both mean the same thing It is easy to drive the car The car is easy to drive We not use it in the second sentence NOT The- car-is-easy-to-drive-it and NOT The- car...
... forgot the tickets Laura ………………………………………………………………………………………………… The doctors succeeded They saved the driver's life The doctors The customers complained They didn't receive the goods ... Afraid (A) Complete the sentences Use these words and put the verb into the to-infinitive or ing-form: dive into the water, drop them, fall, move ►He's afraid to dive into the water She's afraid……………………………… ... Rewrite the second sentence using afraid to or afraid of ► Vicky: There's a large bull in the field I don't want to open the gate Vicky is afraid to open the gate ► Claire: I arrived at the airport...
... another When there are two short actions, one straight after the other, we can use an ing-form for the first action Opening the bottle, Mike poured the drinks (= He opened the bottle and then ... bottle, Mike poured the drinks.) If either of the actions is long, we must use the perfect Having photocopied all the papers, Sarah put them back in the file Having repaired the car, Tom took it ... and the ing-form of these verbs: bark, burn, come, ring, wave ► The postman is on his way I can see him coming There's a phone upstairs There's a woman in the boat There...
... action in the middle of another (A) Say what accidents these people had Use these phrases: lift weights, light a fire, open a tin, run, ski Put the verbs describing the longer action in the -ing ... see inside the White House, and they were looking forward to (5)…………… dinner with the President They thought it was nice (6)………………him (7)………… invite them But there was one problem They weren't ... with the car Do you like these photos? I'm going out for five minutes B Nouns after the, a/an and numbers There are some words that go with both countable and uncountable nouns One of these is the...
... for the window The bridge is made of iron There's more light by the window I can't stop I haven t got time He has enough experience for the job I enjoy doing business (= buying and selling) There's ... all the different (6) fruit/fruits grown in this part of the world, and they're all delicious 79 Agreemen A Subject and verb Look at these examples of agreement between the subject (e.g the ... the subject (e.g the window) and the verb (e.g is) SINGULAR PLURAL The windows are open The door and the window are open Her eyes were wet They have got wet The biscuits taste good After a singular...
... group, we normally use the plural We use it and its The committee has made its decision We use they, them and their The class will miss their lessons because they are all going on a trip Some group ... either a singular or a plural verb The team was playing well, OR The team were playing well The government is in crisis, OR The government are in crisis The choice depends on whether we see the ... (5)…………swimming in the pool in the garden All the people there (6) very smart One of the guests (7)………… a TV personalitythe chat show host Guy Shapiro I didn't know many of the guests None of...