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The new rules of marketing and PR 2nd edition

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The new rules of marketing and PR 2nd edition

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... Praise for The New Rules of Marketing and PR ‘‘This excellent look at the basics of new- millennial marketing should find use in the hands of any serious PR professional making the transition.’’... Hole The Old Rules of PR Learn to Ignore the Old Rules The New Rules of Marketing and PR The Long Tail of Marketing Tell Me Something I Don’t Know, Please Bricks -and- Mortar News Advice from the. .. Bricks -and- Mortar News Advice from the Company President The Long Tail of PR The New Rules of Marketing and PR The Convergence of Marketing and PR on the Web 8 10 11 11 13 15 17 18 19 21 22 23 24

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  • The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly, Second Edition

    • Contents

    • Foreword

    • Welcome to the Second Edition of the New Rules

    • Introduction

      • The New Rules

      • Trying to Write Like a Blog, But in a Book

      • Showcasing Innovative Marketers

      • Part I: How the Web Has Changed the Rules of Marketing and PR

        • Chapter 1: The Old Rules of Marketing and PR Are Ineffective in an Online World

          • Advertising: A Money Pit of Wasted Resources

          • One-Way Interruption Marketing Is Yesterday’s Message

          • The Old Rules of Marketing

          • Public Relations Used to Be Exclusively about the Media

          • Public Relations and Third-Party Ink

          • Yes, the Media Are Still Important

          • Press Releases and the Journalistic Black Hole

          • The Old Rules of PR

          • Learn to Ignore the Old Rules

          • Chapter 2: The New Rules of Marketing and PR

            • The Long Tail of Marketing

            • Tell Me Something I Don’t Know, Please

            • Bricks-and-Mortar News

            • Advice from the Company President

            • The Long Tail of PR

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