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CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES
... process.REFERENCES[1] Akeel Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, ... of Data Set(training and test set)Filling theempty cellsMUSAFinal AnalysisIs the Data SetComplete?YesNoSelection of completequestionnaires CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES Nikolaos ... Analysis(Consistent family of criteria)Development of questionnaireSurveyMUSA Data Mining Search EnginesRule Induction Engine Data Mining GlobalSatisfaction PredicctionSatisfactionFunctionsPatterns...
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Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt
... BASED DATA MINING TECHNIQUES The objective of data mining is to extract valuable information from one’s data, to discover the ‘hiddengold’. In Decision Support Management terminology, data mining ... one search for patterns of information in data (Parsaye, 1997).Figure 2: Rule Induction process Data mining techniques are based on data retention and data distillation. Rule induction models ... process.REFERENCES[1] Akeel Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales,...
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... of Data Mining 33 Table 2.1 Data Mining Differs from Typical Operational Business Processes TYPICAL OPERATIONAL SYSTEM DATA MINING SYSTEM Operations and reports on Analysis on historical data ... of techniques to apply in a particular situation depends on the nature of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining ... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining techniques applied to it are powerful...
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data mining techniques
... Applications and Trends in Data Mining 64911.1 Data Mining Applications 64911.1.1 Data Mining for Financial Data Analysis 64911.1.2 Data Mining for the Retail Industry 65111.1.3 Data Mining for the Telecommunication ... Commercial Data Mining Systems 66311.3 Additional Themes on Data Mining 66511.3.1 Theoretical Foundations of Data Mining 66511.3.2 Statistical Data Mining 66611.3.3 Visual and Audio Data Mining ... Motivated Data Mining? Why Is It Important? 11.2 So, What Is Data Mining? 51.3 Data Mining On What Kind of Data? 91.3.1 Relational Databases 101.3.2 Data Warehouses 121.3.3 Transactional Databases...
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John wiley sons data mining techniques for marketing sales_20 pptx
... level data, 96 publications Building the Data Warehouse (Bill Inmon), 474 Business Modeling and Data Mining (Dorian Pyle), 60 Data Preparation for Data Mining (Dorian Pyle), 75 The Data ... Business Modeling and Data Mining, 60 Data Preparation for Data Mining, 75 470643 bindex.qxd 3/8/04 11:08 AM Page 619C Index 619 calculations, probabilities, 133–135 call detail databases, 37 call-center ... discussed, 7 Data Preparation for Data Mining (Dorian Pyle), 75 The Data Warehouse Toolkit (Ralph Kimball), 474 data warehousing customer patterns, 5 for decision support, 13 discussed, 4 database...
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John wiley sons data mining techniques for marketing sales_2 pptx
... them. How Data Mining Is Being Used Today This whirlwind tour of a few interesting applications of data mining is intended to demonstrate the wide applicability of the data mining techniques ... of Data Mining 33 Table 2.1 Data Mining Differs from Typical Operational Business Processes TYPICAL OPERATIONAL SYSTEM DATA MINING SYSTEM Operations and reports on Analysis on historical data ... the data mining solu-tion is more than just a set of powerful techniques and data structures. The techniques have to be applied in the right areas, on the right data. The virtuous cycle of data...
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John wiley sons data mining techniques for marketing sales_4 pdf
... c04.qxd 3/8/04 11:10 AM Page 97 Data Mining Applications 97 mining techniques used to generate the scores. It is worth noting, however, that many of the data mining techniques in this book can ... relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. Directed data mining involves searching through historical ... independent of the data 470643 c04.qxd 3/8/04 11:10 AM Page 87 Data Mining Applications in Marketing and Customer Relationship Management 4 CHAPTER Some people find data mining techniques interesting...
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John wiley sons data mining techniques for marketing sales_5 pdf
... of Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much of the data used in data mining is discrete by nature, rather than contin-uous. Discrete data shows up in ... can be useful for several data mining techniques, such as clustering and neural net-works. Other uses of the z-value are covered in Chapter 17, which discusses data transformations. -2 -1 ... known. Most of the directed data mining techniques discussed in this book can be used to build a classification model to assign people to segments based on available data. All that is needed is...
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John wiley sons data mining techniques for marketing sales_6 ppt
... in several areas: ■■ Data miners tend to ignore measurement error in raw data. ■■ Data miners assume that there is more than enough data and process-ing power. ■■ Data mining assumes dependency ... 11:11 AM Page 159The Lure of Statistics: Data Mining Using Familiar Tools 159 statisticians use similar techniques to solve similar problems, the data mining approach differs from the standard ... correct, we would need to know who was contacted as well as who responded. Data Mining and Statistics Many of the data mining techniques discussed in the next eight chapters were invented by statisticians...
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Data Mining Classification: Alternative Techniques - Lecture Notes for Chapter 5 Introduction to Data Mining pdf
... $10K to $1M© Tan,Steinbach, Kumar Introduction to Data Mining 40 1 nearest-neighborVoronoi Diagram© Tan,Steinbach, Kumar Introduction to Data Mining 38 Nearest-Neighbor ClassifiersRequires ... covered by R1© Tan,Steinbach, Kumar Introduction to Data Mining 36 Instance Based ClassifiersExamples:–Rote-learner• Memorizes entire training data and performs classification only if attributes ... (Status=Married) → No© Tan,Steinbach, Kumar Introduction to Data Mining 44 Nearest Neighbor Classification…Problem with Euclidean measure:–High dimensional data • curse of dimensionality–Can produce...
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Data warehuose and data mining
... quan trong trong qui trình KDDKnowledge12345 Data cleaning Data warehouseTask relevant data Data mining Pattern Evaluationselection Data integrationĐịnh nghĩa Kho Dữ Liệu (tt) •Theo ... Dữ liệu tổng hợp 65/12/2009Biến thời gian9• Data •Time•01/97•02/97•03/97• Data for January• Data for February• Data for March• Data •Warehouse5/12/2009Ổn Định•Là lưu trữ ... ra quyết định có tính lãnh đạo của tổ chức, với các dữ liệu có mức độ phức tạp và quan trọng Data mining: khám phá, tìm kiếm dữ liệu cho các kiến thức mới không dự biết trước Một số thuật toán...
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