... inc.comhttp://www.inc.com/eric-markowitz /tim- cook-apple-maps- apology. html Tim Cook's Apology: the Good, Bad & Ugly Eric Markowitz | Inc.com staffSep 28, 2012Apple screwed up, and admitted it. Here are some of the highlights ... negative attention.But Tim Cook, Apple's CEO, chose not to sweep the negative press under the rug. Instead, heconfronted it, and issued an apology. That's certainly a good move, one all ... from the ground up. Explanation: OK, the paragraph confronts the reality of what went wrong and we sort of get a sensefor how and why Apple messed up, but why doesn't Cook just state the...