... product of the same company. 1 A Conceptual Approach for Cannibalism Between Goods Mauro Laruccia, Universidade Braz Cubas (Brasil), mauro.laruccia@gmail.com Sandra Maria Correia Loureiro, ... para a sua ocorrência em indústrias alimentícias paulistanas. (Dissertation: Master in Administração). Mackenzie, São Paulo. (in Portuguese). Ries, A. , Trout, J., 2000. Positioning: The Battle ... private label brands account for a significant share of sales of retailers, particularly in the area of food. The growth in size and share of own brands can stimulate the development of cannibalism...