... usually because they have a very specific reader in mind. That is, theyimagine a general reader who has a lot more in common with them than a true general reader might. This kindof thinking can ... the essays you brain-stormed or outlined in an earlier lesson. Use a quotation, a question, or a surprising statement or fact.An Imaginary Situation or ScenarioHook your readers with your imagination. ... economistat the Joint Committee on Taxation, estimates that the average family of four will have $3,000 more in incomeper year with a flat tax.■The Tax Foundation, a nonprofit tax think tank, estimates...