... the solution? How about a real marketing message that speaks to what your audience really wants. It's not about you, it's about them. 12. Think personality not banality Does your ... want to talk about. That& apos;s the one you 18 Web-Marketing Concepts That Make a Difference by Jerry Bader If you've been looking high and low for the secret to Web success, today is your ... identity, a personality, an image—and there is no better way to create that identity than with a video of a real person delivering your marketing message in an entertaining, memorable manner....