... –Questions the researcher must answer to satisfactorily arrive at a conclusion about the research question 4 -2 McGraw-Hill/Irwin © 20 03 The McGraw-Hill Companies, Inc.,All Rights Reserved. Part ... respondents 4-1 3-3 Chapter Three THE RESEARCH PROCESS 1-9 Different Styles of Research • Applied Research • Pure Research/ Basic Research 1-11 What is Good Research? (cont.) • Following the ... further facts that should be found 1 -2 McGraw-Hill/Irwin © 20 03 The McGraw-Hill Companies, Inc.,All Rights Reserved. Part One INTRODUCTION TO BUSINESS RESEARCH 3-16 Data Collection • Characterized...