... that value and image influence satisfaction, that corporate image influences value, and that bothcustomer satisfaction and value are significant determinants of loyalty. Thus, value has both a ... lists available at ScienceDirectJournal of Business ResearchARTICLE IN PRESSPlease cite this article as: Lai F, et al., How quality, value, image, and satisfaction create loyalty at a Chinese telecom, ... xxxxKeywords:Value Satisfaction Loyalty ImageMobile communicationsChinaThis study proposes and tests an integrative model to examine the relations among service quality, value, image, satisfaction, and...