... provides. It contains how- to information such as: how to find the optimum mix of channels, how to develop a successful channel, how to interview a sales executive, and how to select and manage a channel ... Methods and Tools The Handbook of Channel Marketing How to select, motivate, and manage the people and organizations who sell your goods and services: Direct, Distributor, OEM, ... Six Cornerstones of successful business partnerships A successful marketing system is a win- win -win partnership. Manufacturers win, sales channel organizations win, and customers win. “Strategic...