... FOR BUSINESS DEPARTMENT ~~~~~~*~~~~~~ TRUONG THUY CHI RECOMMENDATIONS FOR BUILDING, MANAGING AND PROTECTING THE BRAND EQUITY IN VIASIA JOINT STOCK COMPANY Hanoi, May, 2012 NATIONAL ECONOMICS UNIVERSITY ... FOR BUSINESS DEPARTMENT ~~~~~~*~~~~~~ TRUONG THUY CHI RECOMMENDATIONS FOR BUILDING, MANAGING AND PROTECTING THE BRAND EQUITY IN VIASIA JOINT STOCK COMPANY Supervisor: Tran Thi Thu Giang, M.A Trương ... Company..................................................5 CHAPTER II: OVERVIEW OF BUILDING, MANAGING AND PROTECTING BRAND EQUITY FOR A BUSINESS. .5 1. Brand equity.........................................................................................................................................6...