... New Digital EconomyHow it will transform businessA research paper produced in collaboration with AT&T, Cisco, Citi, PwC & SAPOXFORD ECONOMICS18The New Digital Economy How it will transform ... Digital Economy How it will transform businessToday’s digital playing eld, with its liberalized trade barriers and real-time market linkages, allows rms to quickly become global competitors. ... Rogers. But it s a strategy that has paid off—with 18 million monthly unique visitors to its site, 30% of which comes from outside the US. “Ironically,” Mr. Rogers adds, “our digital footprint...