... the stock in your company.2First and foremost,readers need to understand how to do a “quick -and- dirty” valu-ation, in order to manage your business over time to maximizeits value and to plan ... “quick -and- dirty” valuation on your firm for plan-ning purposes, and to learn how to manage your business to in-crease its value over time, but never rely exclusively on your ownamateur skills to ... Discount to present value3. Adjust the value for the appropriate level of control and marketabilityChapter 3 teaches you how to forecast sales and net in-come, and Chapter 4 teaches you how to forecast...