... development, diversification, quantity enhances, and design and pattern improvement, the EU will be a real potential market for the kind of export. The EU consumers now prefer using Vietnam art and handicraft ... products are mainly under the form of processing (above 70 % of the total export), and so the real benefit is rather small (around 25-30% of the whole Vietnam export sale). 2.3.3 Art and handicraft ... for enterprises culture: An enterprise can only stand steady on his legs in the market, if it is real powerful. Therefore, building up the culture of enterprises is very important. Vietnam enterprises...