... of a business plan. Because so muchenergy is put into the basic strategic and operational plans, plan- ning teams seldom give attention to a portion of the total plan thatcould put a company ... items:1. A 1-Page Resources Plan 2. A resources development plan that ties directly to education, development,and training 3. A communications tool oraction plan to get the business plan to all ... can and cannot do. Image is a resource on its own merit.12It can be shaped, managed, and manip-ulated. Probably the best use of company image is as a springboard to attract more customers and...