... magazines, the Internet, outdoor advertising. 1.7.3. The Language of Advertising 1.7.3.1. Role of Language in Advertising It is undeniable that language plays a key role in advertising. Although there ... of a general word "idiot".1.7. Advertising 1.7.1. Definition of Advertising According to Oxford Advanced Learners' Dictionary, " ;Advertising is defined as an action to describe ... magazines, radio, billboard and so on.The newest definition of advertising is given by Brett Robbs on Online Encyclopedia in 2005 considered advertising as “a form of commercial mass communication...