... 8Chapter 2: Theoretical framework 91. Customer care or customer service definition 92. The importance of customer service to business 93. Requirements on customer service 15Chapter 3: Analysis and ... fastest and most effective service can satisfy customers. Once companies provide an excellent customer service, they can retain their customer and make them loyal. These loyal customers help company ... priority task is a good customer service. How to deliver a good customer service? Firstly, be up front, even bold, in stating how your goods or services make things better for your customers, so that...