... shortly by the first iteration of the product The product, the architecture, the plans, and the specifications evolved as the team adapted to the ever-unfolding reality of the market and the technology ... Customers and product managers drive agile development The customer team (depending on the product type, the participants may be actual customers, product managers, product champions, or other customer ... statement the customer is the individual or group who uses the created product to generate business value or, in the case of retail products, the person who uses the product Customers define value Other...