... to build and maintain through their promotional and advertising efforts? a Awareness, identity, and preference b Attention, curiosity, and response c Demand, value, and interaction d Information, ... develop brand awareness and preference over time, as well as emphasize the benefits of using that brand a Delayed response advertising b Co-op advertising c Direct response advertising d Sales promotion ... employees d Philanthropic groups Integrated brand promotion (IBP) can be defined as: a the collaboration of two or more brands within a single advertisement with the intent of sharing costs b...