... production 25 3 Free Test Bank for Essentials of Marketing 14th Edition by Perreault Multiple Choice Questions - Page Which of the following is one of the three basic ideas in the "marketing concept?" ... orientation 25 3 Free Test Bank for Essentials of Marketing 14th Edition by Perreault Multiple Choice Questions - Page Trying to balance the interests of people who want to drink beer and the dangers of ... production, marketing department D Simple trade, production, sales, marketing company, marketing department E Simple trade, production, sales, marketing department, marketing company Which of the...