... High Derived Importance Source: ARBOR, Inc., 1991 Figure 5: Dual importance window 5.2 Customer Motivation Window (Lowenstain, 1995) In true mathematical terms, the Customer Motivation Window is ... Improvement’, Benou Publishing, Athens Vavra T.G (1997) Improving your measurement of customer satisfaction: A guide to creating, conducting, analyzing, and reporting customer satisfaction measurement ... partial satisfaction functions as well as average satisfaction indices and weights that represent the relative importance of each criterion/subcriterion MODELLING PREFERENCES FOR CRITERIA IMPORTANCE...