Marketing principles v2

Marketing Principles Assignment 1

... Thị Kiều Anh - Snow - F05 014 CONTENTS I Understand the concept and process of marketing 1. 1 Explain the various elements of the marketing process 1. 1a Elements of the marketing process Nguyễn ... the marketing process Nguyễn Thị Kiều Anh - Snow - F05 014 Nguyễn Thị Kiều Anh - Snow - F05 014 Marketing process 1. 1b Situation Analysis 1. 1b .1 Trends Situation analysis requires a thorough study ... markets 1. 1d Marketing mix decision 10 Nguyễn Thị Kiều Anh - Snow - F05 014 According to Stanton, marketing mix is a combination of four elements (4Ps): product, place, price, and promotion Marketing...

Marketing Principles Assignment 2

... customers Marketing Principles – Assignment Maple Group – F05A 4.3c .2 Place Marketing Principles – Assignment Maple Group – F05A 4.3c.3 Price Marketing Principles – Assignment Maple Group – F05A Marketing ... attention Marketing Principles – Assignment Maple Group – F05A 3.2c Selection of distribution channel: Marketing Principles – Assignment Maple Group – F05A Marketing Principles – Assignment ... the right price: Marketing Principles – Assignment Maple Group – F05A Marketing Principles – Assignment Maple Group – F05A Marketing Principles – Assignment Maple Group – F05A 3.2b Distribution...

Những nguyên lý tiếp thị (principles of marketing)

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Tài liệu PRINCIPLES OF INTERNET MARKETING doc

... Topic: Internet Marketing       E -Marketing vs marketing Internet demographics Advantages New contagions of information Impact on Product Mix New innovation paradigm First A Few Facts  E -Marketing ... E -Marketing ≠ sales  Marketing plan ≠ e -Marketing plan  Most organizations have no:       Marketing strategy Marketing plan e -Marketing plan Brand advocacy strategy Good news: The Internet keeps ... Baseline Definition of e -Marketing “…identifying, understanding, collaboratively creating, and meeting a segment of human and social needs, wants, desires, wishes digitally.” Adaptation of Philip Kotler’s...

Customer Service Principles of Service Marketing and Management_3 ppt

... Berry, and A Parasuraman, "The Nature and Determinants of Customer Expectations of Service, " Journal of the Academy of Marketing Science 21, no (1993): 1-12 predicted service: the level of service ... o n d P Fisk, and Joby John, "Services as Theater: Guidelines and Implications," in Handbook of Service Marketing and Management, ed.Teresa A Schwartz and Dawn Iacobucci (Thousand Oaks, CA: Sage ... Peter A D u n n e , and William J Glynn, "Self -Service and Technology: Unanticipated and U n i n t e n d e d Effects on Customer Relationships," in Handbook of Service Marketing and Management, ed...

Customer Service Principles of Service Marketing and Management_5 pptx

... maintenance service to all of its customers, ABB n o w offers different levels of service and prices as part of a negotiated service agreement It no longer requires customers to have ABB service ... 26 Amy L Ostrom and Christopher Hart, "Service Guarantees: Research and Practice," in Teresa A Schwartz and Dawn Iacobucci, Handbook of Service Marketing and Management, (Thousand Oaks, CA: Sage ... their customers want and expect in each element of the service Guarantees set clear standards, telling customers and employees alike what the company stands for Compensating customers for poor service...

Customer Service Principles of Service Marketing and Management_6 pptx

... E S FOR SERVICES 177 large customers are more profitable But a large customer w h o makes extensive demands on a supplier may, in fact, be less profitable than a small and undemanding customer ... requires an understanding of h o w the core and supplementary services should be c o m b i n e d and sequenced to create a product offering that meets the needs of target customers Blueprinting ... aspect of the service that directly benefits customers (requiring marketers to research what aspects of the service the customers and not value) This strategy requires firms to communicate service...

Customer Service Principles of Service Marketing and Management_7 doc

... images of specific companies and their brands Build awareness of and interest in an unfamiliar service or brand Build preference by communicating the strengths and benefits of a specific brand Compare ... Teresa A Schwartz and Dawn Iacobucci, Handbook of Service Marketing and Management (Thousand Oaks, CA: Sage Publications, 2000), 191-200 Leonard L Berry and Manjit S.Yadav, "Capture and Communicate ... Compare a service with competitors' offerings and counter competitive claims Reposition a service relative to competing offerings Stimulate demand in low-demand periods and discourage demand during...

Customer Service Principles of Service Marketing and Management_8 doc

... issues of where, when, and how service is to be delivered to customers ^> define the three different types of service delivery channels £> understand the role of physical evidence and servicescapes ... food and health care services, and a safe, pleasant campus environment FIGURE 10.7 Services as Substitutes for Owning and/ or Using Goods 228 PART THREE SERVICE MARKETING STRATEGY The Power of Service ... availability, full range of services offered, service quality, and capital resources However, Long Island Trust ranked first on helping Long Island residents and the Long Island economy T h e bank's...

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