... For high-technology products, prices are on the average much higher than prices of standard products, and high-technology products often succeed each other at a higher rate than standard products ... of customers’ perceptions is a necessity, as far as pricing is concerned, to balance two risks 258 Pricing High-Tech Products Usually, new products are targeted to the segment with the highest ... difficulties 9.4.2 Pricing complementary products and tie-in offers High-tech products are rarely sold as stand-alone commodities, either in B2B or B2C Because they are complex products, very often...