background ocean high tech
Artech.House.Publishers.Successful.Marketing.Strategy.for.High.Tech.Firms.3rd.edition.eBook-LiB.pdf
Ngày tải lên :
21/09/2012, 17:27
... Marketing for High- Tech Firms The Irresistible Rise of High- Tech Services A revolution is at work in the high technology industry: the irresistible growth of business-to-business high tech services ... diversity in high technology 20 1.2.7 1.4 A short life cycle 1.2.3 1.3 The incorporation of sophisticated technology 1.2.2 Government involvement in the high- tech sector 21 What is high- tech marketing? ... Viardot, Eric Successful marketing stratagy for high- tech firms.—3rd ed —(Artech House technology management library) High technology—Marketing Technological innovations—Marketing I Title 620.00688...
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Communication Strategy for High-Tech Products
Ngày tải lên :
24/10/2013, 07:20
... importance in the communication strategy of high- tech products 8.1 Communication for high- tech products The three main characteristics of a high- tech product—technology, rate of change, and innovation—have ... users without either technology obsessions or even mere technical backgrounds 8.3.8 Magazines and newspapers General news publications that can be used to communicate hightechnology products are ... one of the secrets of how some high- tech firms have managed to flourish during the recent economic downturn The three main characteristics of a high- tech product—technology, rate of change, and...
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Corporate and Marketing Strategies in the High-Tech Industry
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24/10/2013, 07:20
... their technology on the market in order to stay in the game during the growth phase of technology 2.2.3 The growth phase of technology: how you establish a technological standard? High technology ... business portfolio strategy? 2.2 The strategic dimensions of technology Due to the nature of the high- technology business, companies in the hightech sector have to spend more time strategizing than ... with Disney Corp 2.3.2 The technology portfolio Technological resources are a fundamental asset for companies that make high- tech products Actually, research shows that technology strategy does...
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Distributing and Selling High-Tech Products
Ngày tải lên :
24/10/2013, 07:20
... but also during the rest of the entire sales cycle The high technological content requires a high level of service: The sale of a high- tech product does not end with the signing of a contract; ... crucial High technology also makes its mark on the salesperson’s support activities [17] 7.3.1 Prospecting: the importance of qualification and probing Because high- tech products are very technical, ... 7.3 Selling high- tech products 211 salary budget on training, of which a large part is dedicated to their sales force This high level of training costs can also be found in other hightechnology...
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Pricing High-Tech Products
Ngày tải lên :
24/10/2013, 07:20
... collection charge) For high- technology products, prices are on the average much higher than prices of standard products, and high- technology products often succeed each other at a higher rate than ... pricing technique, using an existing product as the basis, it may undervalue the real value of a revolutionary high- tech product for the market Consequently the most successful high- tech companies ... Usually, innovative high- tech products have low elasticity This means that high variation in price, an increase as well as a decrease, does not significantly modify demand These high- tech products...
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The Meaning of Marketing for High-Tech Firms
Ngày tải lên :
24/10/2013, 07:20
... Marketing for High- Tech Firms The Irresistible Rise of High- Tech Services A revolution is at work in the high technology industry: the irresistible growth of business-to-business high tech services ... specific markets Product is integrated into hightech applications R&D = Research & development Figure 1.3 Characteristics of high- tech products according to high- tech marketing managers Tabulation of ... specifically to high- tech products (see Figure 1.3, which is based on interviews that I conducted) The three main 1.2 What is a high- tech product? How would you define a high- tech product? 5%...
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The Position of Marketing Within High-Tech Companies
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24/10/2013, 07:20
... cycles; Technologies H High Performance Computing and Communications Initiative (HPCCI), 21, 115 High performance computing (HPC) market, 143 High tech as catchall category, defined, High- tech companies ... cases can exist in high- tech companies Small and large high- tech companies have to decide whether to have a market-oriented or product-oriented, internal organization In the hightech industry, most ... Marketing Within High- Tech Companies 10.1 The position of the marketing structure in a high- tech firm The marketing philosophy can be translated three different ways for hightech companies The...
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Connecting gender and economic competitiveness: lessons from Cambridge''''s high-tech regional economy potx
Ngày tải lên :
08/03/2014, 06:20
... historically dominated high- tech labour forces, and hence the corporate case studies on which many scholars have drawn However, female labourparticipation rates in high- tech firms have significantly ... cultures and recruitment and employment practices in UK high- tech firms and the associated domestic division of labour She argues that high- tech workplaces are implicitly `masculine' spaces not ... ranked the Cambridge region in the top-ten high- tech regional economies in the EU (European Commission, 2002) Further, the success experienced by high- tech firms in Cambridge has inevitably led...
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Mystic Microsoft - A Journey of Transformation in the Halls of High Technology pptx
Ngày tải lên :
14/03/2014, 20:20
... Mystic Microsoft A Journey of Transformation in the Halls of High Technology Kraig Brockschmidt You’re invited to copy, print, and share this book… It’s free and ... involves one of the most successful business ventures in recent decades and the very heart of hightech, corporate multinationalism: Microsoft I was employed by Microsoft in various capacities ... Religion, if nothing else, ought to facilitate a For the record, I am not one of those spend-thrift high- tech millionaires who collect vintage helicopters as a hobby Though I did effectively retire...
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Managing Dynamic Technology-Oriented Businesses: High-Tech Organizations and Workplaces pdf
Ngày tải lên :
14/03/2014, 23:20
... 978-1-4666-1838-1 (print & perpetual access: alk paper) High technology industries Management High technology industries Employees Information technology Management Knowledge workers I Jemielniak, ... Contributors 307 Index 313 xiii Preface HIGH- TECH ENVIRONMENTS: TO BOLDLY GO The high- tech work environments of work, and of the new knowledge workers (Alvesson, ... Thompson, 2010; Westenholz, 2006) High tech environments and career perceptions are also strongly gendered (Bourne & ệzbilgin, 2008; English-Lueck, 2011) High- tech professionals work-life balance...
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Managing Dynamic Technology-Oriented Businesses: High Tech Organizations and Workplaces pdf
Ngày tải lên :
16/03/2014, 08:20
... 978-1-4666-1838-1 (print & perpetual access: alk paper) High technology industries Management High technology industries Employees Information technology Management Knowledge workers I Jemielniak, ... Contributors 307 Index 313 xiii Preface HIGH- TECH ENVIRONMENTS: TO BOLDLY GO The high- tech work environments of work, and of the new knowledge workers (Alvesson, ... Thompson, 2010; Westenholz, 2006) High tech environments and career perceptions are also strongly gendered (Bourne & ệzbilgin, 2008; English-Lueck, 2011) High- tech professionals work-life balance...
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The impact of related variety on regional employment growth in Finland 1993- 2006: high-tech versus medium/low-tech potx
Ngày tải lên :
17/03/2014, 10:20
... findings of this study highlight that it is beneficial to stimulate related variety among high- tech firms and to make connections between high- tech industries that are technologically related ... variety, no low-andmedium -tech related variety, and much high- tech related variety An equal amount of unrelated variety, low-and-medium -tech related variety and high- tech related variety would ... Establishments: 318 … etc … etc … etc … etc Low-and-mediumtech related variety Low-and-mediumtech related variety High- tech related variety High- tech related variety Appendix 3: Descriptive statistics...
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INVENTORY CONTROL FOR HIGH TECHNOLOGY CAPITAL EQUIPMENT FIRMS pdf
Ngày tải lên :
17/03/2014, 14:20
... demand As discussed in the introductory section, many firms within the high- technology capital-equipment sector are subject to highly volatile demand, long procurement lead-times for components, ... for the Degree of Doctor of Philosophy in Operations Management Abstract Many firms within the high technology capital equipment sector are faced with a situation where effective inventory management ... over the course of the past four years We highlight some of the problems faced by firms that operate in a manner and environment similar to Teradyne We highlight two of the key problems that we...
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high-tech practical jokes for the evil genius
Ngày tải lên :
17/03/2014, 18:44
... bicycle-building guide ever written), and Build Your Own All-Terrain Robot, all from McGraw-Hill Technical manager of a high- tech firm that specializes in computer network setup and maintenance, data storage ... 50 Awesome Auto Projects for the Evil Genius 50 Model Rocket Projects for the Evil Genius 51 High- Tech Practical Jokes for the Evil Genius Fuel Cell Projects for the Evil Genius Mechatronics ... Solar Energy Projects for the Evil Genius 25 Home Automation Projects for the Evil Genius 51 High- Tech Practical Jokes for the Evil Genius BRAD GRAHAM KATHY MCGOWAN New York Chicago San Francisco...
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Free for All How Linux and the Free Software Movement Undercut the High-Tech Titans pot
Ngày tải lên :
29/03/2014, 12:20
... into sections, first providing an introduction and high- level summary for those who want to understand the concepts without wading through technical explanations, and then presenting greater ... 4/21/00 11:43 AM Page iii FREE FOR ALL … How Linux and the Free Software Movement Undercut the High- Tech Titans P E T E R W AY N E R FreeForAll/i-viii/repro FREE FOR ALL 4/21/00 11:43 AM Page iv ... Data Wayner, Peter, 1964– Free for all : how Linux and the free software movement undercut the high- tech titans / Peter Wayner p cm ISBN 0-06-662050-3 Linux Operating systems (Computers) Free computer...
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High-Tech Start-Ups and Industry Dynamics in Silicon Valley potx
Ngày tải lên :
29/03/2014, 23:20
... the high- tech labor force On the one hand, the high- tech sector primarily hires technical workers whose skills are highly specialized and take time to acquire; on the other hand, the high- tech ... Industry Dynamics in Silicon Valley 2.1 High- Tech Firm Formation in Silicon Valley, 1990– 2000 2.2 Firm Formation in High- Tech Clusters, 1990–2000 2.3 High- Tech Start-Ups That Ever Hired Five ... 2.4 Employment in High- Tech Industries in Silicon Valley, 1990–2001 2.5 Employment of High- Tech Start-Ups in Nonservice Industries, 2001 2.6 Employment of High- Tech Start-Ups in Service...
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