... No marketing channel is an island, especially social media In marketing, integration always wins As far as marketing integration opportunities go, search and social media are like peas and carrots ... ffirs.indd ii 02/12/11 10:45 AM B2B Social Media THE Book Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, E-Mail, and More Kipp Bodnar and Jeffrey L Cohen ... 01/12/11 8:52 AM 12 The Fundamentals of Social Media Lead Generation more effective than taking a segmented approach Examine both your social media and traditional marketing strategies and tactics Schedule...