... Desktop MobileApp MobileBrowser 118,299 97, 440 77 ,081 409,8 47 778 ,954 621,410 476 ,553 480,9 67 550,522 Jan-13 Jan-14 Jan-15 MOBILETIMESPENT Source: comScore Media Metrix Multi-Platform & Mobile ... glimpse at the past, present, and future of media THE PAST (~2000): 3% DIGITAL 100% 90% 80% 70 % 60% 50% 40% 30% 20% 10% 0% Smartphone Computer/laptop/tablet Radio Print TV Source: Ofcom THE PRESENT ... 2.9% Print 5.8% 3.3% Other Digital Source: eMarketer And averages not tell the whole story… THE SHIFT IS GENERATIONAL Top Media Mentions Among All Adults, 2013 Aged 75 + Aged65 -74 Aged55-64 Aged45-54...