... that they are much easier to follow The core of the speech centered around building, maintaining and sustaining a brand But I think you’ll see that building a sustainable brand also has a definitively ... building the personality, the dimension, the interconnection between your brand and the consumer, the greater the connection, the greater the bond, the greater the loyalty, the greater the sales, ... guys.) The ultimate objective, the ultimate outcome you have is to increase the legacy value, the sustaining desire in the marketplace to keep owning, buying, and wearing and having your brand on their...