... by organizational buyers ©2003 Prentice Hall, Inc To accompany A Framework for Marketing Management, 2nd Edition Slide in Chapter Objectives Identify the participants in the business buying ... buyers make their decisions ©2003 Prentice Hall, Inc To accompany A Framework for Marketing Management, 2nd Edition Slide in Chapter Organizational Buying Organizational buying is: “the decision-making ... alternative brands and suppliers.” ©2003 Prentice Hall, Inc To accompany A Framework for Marketing Management, 2nd Edition Slide in Chapter Organizational Buying Compared to Consumer Markets, Business...