Strategic plan for applying customer relationship management (CRM) in VPBank

Strategic plan for applying customer relationship management in Vietnam joint stock commercial bank for private enterprises

... now seeing a decline in number but an increase in scale for each member Joint- Venture Bank, foreign bank branches: Joint- Venture Banks and 27 foreign bank branches are in operation in Vietnam ... However, VPBank is opposing increasing competition of Joint Stock competitors in order to exist and development Moreover, I have been working in VPBank, one of the first Joint Stock banks in Vietnam, ... branches that can join Inter -bank independently or dependently owing to its policy and management capacity or they can choose not to join Inter -bank market Joint- Stock Commercial Bank system consists...

Tài liệu Giải pháp Quản trị Quan hệ Khách hàng (Customer Relationship Management - CRM) docx

... hàng bạn hoạt động marketing Quản lý Luồng Công việc (Workflow) Hỗ trợ khách hàng & Dịch vụ Cho phép tự động hoá quy trình bán hàng, tiếp thị, hỗ Gồm tính Hỗ trợ Khách hàng Quản lý dịch trợ khách ... thống kích hoạt tính quản lí chu trình bán hàng liên lạc, giai đoạn bán hàng khả phân tích, cách tích hợp tính Quản lý Đặt hàng phân tích đối thủ, dự báo thời gian bán hàng, quản lý Sản phẩm, Giá ... bán hàng, tiêu bán hàng, báo cáo, bảng đo tổng hợp… Các Đặt hàng Hóa đơn với modun bán hàng liên chức tạo hội để tập trung vào chu quan Chỉ dẫn, Thanh toán & Liên lạc Cơ hội kỳ sống bán hàng khách...

Tài liệu Quản trị mối quan hệ với khách hàng (Customer relationship management - CRM) doc

... báo quản lý mối quan hệ với khách hàng để nắm đối tượng sở thông tin hồ sơ đơn giản họ CRM giúp xác định có khách hàng thường xuyên quan hệ với công ty, công ty có hẹn làm việc với khách hàng ... khách hàng có sẵn Chi phí bán hàng chi phí phục vụ khách hàng cũ thấp nhiều so với khách hàng Những khách hàng trung thành thường xuyên mua hàng ý đến giá dễ phục vụ Còn khách hàng hài lòng với ... loại, lập mục tiêu quan hệ tương tác với khách hàng chuỗi sở thông tin liên tục, nhằm tạo mối quan hệ sâu sắc tốt với khách hàng Chu trình cần phải thỏa mãn yêu cầu “đúng”: khách hàng, sản phẩm,...

Khái niệm CRM – Customer Relationship Management potx

... CRM quan hệ khách hàng gì? • Customer Relationship Management is a business strategy to require and retain the Most valuable Customer relationships CRM requires a customer- centric business philosophy ... giải pháp từ khái niệm CRM quan hệ khách hàng – phần mềm dịch vụ thiết kế kênh kết nối trực tiếp gián tiếp dành cho khách hàng nhằm tăng cường hiệu hoạt động CRM • Vấn đề mà hoạt động CRM phải đối ... hàng yếu tố định vận mệnh - tương lai tổ chức” 1.Nhận diện khái niệm CRM quan hệ khách hàng: • Những thông điệp đằng sau khái niệm CRM quan hệ khách hàng vấn đề hoàn toàn mẻ Ngày nay, hầu hết...

PEST MANAGEMENT STRATEGIC PLAN FOR CALIFORNIA AND ARIZONA LETTUCE PRODUCTION 2003 potx

... agencies, and pesticide manufacturers with the current status of pest management for lettuce in California and Arizona Information presented is taken from various sources including crop profiles for ... cost per unit for organic lettuce production with lower yields ranges from 10 35 - 45% more than conventional lettuce production 11 FOUNDATION FOR PEST MANAGEMENT STRATEGIC PLAN I PEST MANAGEMENT ... important critical needs for California and Arizona lettuce pest management Research: High (H), Medium (M), Low (L) priorities • (H) Resistant varieties for major disease and insect pests • (H) Develop...

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

... Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition Michael J.A Berry Gordon S Linoff Data Mining Techniques For Marketing, Sales, and Customer Relationship ... sales, and customer relationship management / Michael J.A Berry, Gordon Linoff.— 2nd ed p cm Includes index ISBN 0-4 7 1-4 706 4-3 (paper/website) Data mining Marketing Data processing Business Data ... Building a Data Mining Group in IT Building a Data Mining Group in the Business Units What to Look for in Data Mining Staff Data Mining Infrastructure The Mining Platform The Scoring Platform One...

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ENHANGCING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PRACTICE FOR SERVICE BY CREATING CUSTOMER’S VALUE- VINAPHONE FOR EXAMPLE

... satisfaction of customer needs, create value for customers, maintain customer loyalty to the service of VinaPhone • Create sustained profitability and long-term VinaPhone 4th time ... Management does not have real time performance information • Customer Service does not have marketing information for cross sell opportunties • Sales does not have easy access to client records • Customer calls, old system doesn't tie into account, so ... of customer intention to develop CRM conducted all over the world, but no official studies in Vietnam 4th time Key words • Customer Relationship Management (CRM) • Telecommunication service...

Customer Relationship Management (CRM) potx

... products and towards their customers Customer Relationship Management ("CRM") is about knowing your customers, and using that information to create greater value for your customers and for your firm ... their customers Marketers know that customers buy based on trust and relationships, not just on price, so rather than try to compete on price, compete by building closer relationships with your customers ... social networking is becoming the place where customers and prospects discuss their wants and needs Given the importance of customer relationship management (CRM) and the phenomenal growth of social...

Tìm hiểu mô hình CRM (customer relationship management) luận văn, đồ án, đề tài tốt nghiệp

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Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps

... 12 13 15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16 14 15 16 17 18 19 20 22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23 21 22 23 24 25 26 27 29 30 31 26 27 28 ... 08 09 00 01 02 03 04 05 06 07 08 10 11 12 13 14 15 16 17 18 19 10 11 12 13 14 15 16 17 18 20 21 22 23 24 25 26 27 28 29 20 21 22 23 24 25 26 27 28 30 31 32 33 34 35 36 37 38 40 41 42 43 44 45 46 ... 27 29 30 31 26 27 28 29 30 24 25 26 27 28 29 30 28 29 30 31 Input variables Target variable Figure 3.4 Profiling and prediction differ only in the time frames of the input and target variables...

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 3 pps

... 9,621.8 14,1 63. 7 4,187.7 OTHER – 733 –2 23 –15 1,021 3, 811 –1,116 3, 515 1 ,36 2 TM DEVIATION Chi-Square Calculation for Counties and Channels Example COUNTY Table 5.8 256 156 51 –1 03 –245 37 1 37 6 –110 ... County and Channel COUNTS FREQUENCIES COUNTY TM DM OTHER TOTAL TM DM OTHER TOTAL BRONX 3, 212 4 13 2, 936 6,561 2.5% 0 .3% 2 .3% 5.1% KINGS 9,7 73 1 ,39 3 11,025 22,191 7.7% 1.1% 8.6% 17.4% NASSAU 3, 135 ... channel B customer a figure that is as valuable as the costper-response measures often used to rate channels Data Mining for Customer Relationship Management Customer relationship management...

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 4 pdf

... 0. 84 0.82 0.80 0.78 0.76 0. 74 0.72 0.70 0.68 0.66 0. 64 0.62 0.60 0.58 0.56 0. 54 0.52 0.50 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380 40 0 42 0 44 0 46 0 48 0 500 520 540 ... TRAINING AND VALIDATION SETS (continued) Proportion of Event in Top Ranks (10%) 1.0 0.9 0.8 0.7 0.6 0.5 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380 40 0 42 0 44 0 46 0 48 0 ... 32.7% 34. 0% 110 47 < 0.18 39.2% 40 .4% 60.8% 59.6% 148 57 < 88 ,45 5 70.9% 52.0% 29.1% 48 .0% 55 25 ≥ 3.8% 28.7% 29.3% 71.3% 70.7% 5,155 2,607 Call Trend ≥ 0.18 27.0% 27.9% 73.0% 72.1% 44 0 218 ≥ 88 ,45 5...

Strategic plan for applying customer relationship management (CRM) in VPBank

... following: 19 Main benefits Explanation Increase customer loyalty Information captured by CRM system helps a company to identify the actual costs of winning and retaining individual customers Having ... business processes and business focus, it's extremely difficult to develop true relationships with customers Lack of Senior Management Commitment Creating, maintaining and sustaining customer relationships ... beer, 20% in silk, 70.9% in pesticide, 90% in tablet, 49.6% in hygiene porcelain, 42.9% in cement, 21.8% in tile, 20% in transformer, 27.3% in electric fan, 46.4% in TV, 64.1% in car, 99.6% in motorbike...

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